Radiohead's New Album

Did anyone hear about Radiohead's new album? They are letting their fans decide whether or not to pay for it. If fans decide to pay they determine how much the album is worth, and give accordingly.
I thought this idea directly connected to the piracy article we have to read, specifically to the Type A file sharers described. These are people who download instead of purchase. It is almost as though Radiohead has set up a trap for those types of sharers. One would think that most would download the album for free but according to http://blog.wired.com/music/2007/10/estimates-radio.html, the average person gave about $5, and Radiohead has sold over $10 million dollars worth of albums. However, 62% of people globally that have downloaded the album, did it for free.
It seems risky for the band financially, but by selling the album from their site they have elimintated using a record company, and they get all of the revenue coming in from record sales. Here's an interesting article that links this issue to piracy:
http://www.forbes.com/technology/ebusiness/2007/10/16/radiohead-download-piracy-tech-internet-cx_ag_1016techradiohead.html
and here is the Radiohead site if you want to download the album....http://www.inrainbows.com/.