Digital Artifacts

Wednesday, November 7, 2007

Radiohead's New Album

Did anyone hear about Radiohead's new album? They are letting their fans decide whether or not to pay for it. If fans decide to pay they determine how much the album is worth, and give accordingly.
I thought this idea directly connected to the piracy article we have to read, specifically to the Type A file sharers described. These are people who download instead of purchase. It is almost as though Radiohead has set up a trap for those types of sharers. One would think that most would download the album for free but according to http://blog.wired.com/music/2007/10/estimates-radio.html, the average person gave about $5, and Radiohead has sold over $10 million dollars worth of albums. However, 62% of people globally that have downloaded the album, did it for free.
It seems risky for the band financially, but by selling the album from their site they have elimintated using a record company, and they get all of the revenue coming in from record sales. Here's an interesting article that links this issue to piracy:
http://www.forbes.com/technology/ebusiness/2007/10/16/radiohead-download-piracy-tech-internet-cx_ag_1016techradiohead.html
and here is the Radiohead site if you want to download the album....http://www.inrainbows.com/.

2 Comments:

Blogger Will said...

What a great idea...i bet it pissed off a bunch of record labels.

November 7, 2007 at 9:06 PM  
Blogger Innes said...

i heard about this on NPR. they said it was a new strategy to "give away" the albums as publicity for concert tours. apparently the concert tours are where the big bucks are these days, netting more money than album sales...

November 9, 2007 at 9:32 PM  

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